Flipkart ties up with Netflix to offer loyalty members mobile streaming plan
July 31 (Reuters) – Walmart-owned Flipkart said on Friday it has partnered with Netflix to offer members of its loyalty programme a monthly mobile subscription after four qualifying orders, as it looks to encourage repeat purchases by customers. India’s e-commerce companies are increasingly using loyalty programmes to drive repeat purchases as competition intensifies across online retail and quick commerce. Flipkart, which WalMart bought a controlling stake in 2018, has expanded into grocery and rapid deliveries through Flipkart Minutes, competing with Amazon in e-commerce and rivals including Blinkit, Zepto, Swiggy Instamart and BigBasket in quick commerce. Flipkart shifted its holding company