European alcoholic drinks companies seek India tariff relief as shortages of cans, bottles loom

  • European Alcoholic drinks
    A waiter takes a bottle of Kingfisher beer out of a fridge at a pub in Mumbai, India, October 20, 2018. (Photo: Reuters)
  • A bartender uses his phone while liquor bottles are displayed at a bar in Gurugram, India, November 26, 2024. (Photo: Reuters)

NEW DELHI, April 9 (Reuters) – A European alcoholic drinks companies, whose members include Pernod ​Ricard, Anheuser-Busch InBev, Heineken and Carlsberg, has asked India for an exemption from a 10% import duty on ‌glass bottles and aluminum cans, amid shortage fears triggered by the Iran war, a letter, seen by Reuters, shows.

The Federation of European Businesses in India wrote to the Indian government on April 2 highlighting that companies’ can and bottle supplies were constrained as local manufacturers were not able to operate at optimal capacity.

The ​letter highlights pressures in India’s $65 billion alcohol market which is facing higher costs for glass bottles, cartons and labels as ​a result of the Middle East crisis. And in India it is more difficult for drinks companies to ⁠pass this on to customers as retail price changes require government approvals in around two-thirds of India’s 28 states.

The drinks industry in ​the country is already facing an up to 15% cost increase due to higher prices of raw materials like cartons and adhesives.

The Federation’s ​letter requested “a temporary customs duty waiver on packaging imports for aluminium cans and glass bottles,” adding that exploring alternative sourcing options from other countries could add 30% to industry’s costs of these raw materials.

India’s commerce and finance ministries did not respond to Reuters queries.

The Federation of European Businesses in India declined to ​comment. Pernod Ricard, AB InBev, Heineken and Carlsberg did not immediately respond to requests for comment.

PRICES OF GLASS, CANS ON THE RISE

India’s alcohol ​market is expected to grow at nearly 8% a year until 2033, making it among the world’s fastest growing, Coherent Market Insights said. Data from ‌Euromonitor on ⁠Thursday showed Heineken has the largest share in the beer sector, while Diageo and Pernod top India’s spirits market in terms of volume.

Beer companies have already sought a price increase in many states to tide over the crisis of higher costs, according to industry group Brewers Association of India.

“The war has brought down the domestic supply of glass bottles and aluminium cans substantially and the beer industry must import them ​if it has to meet the ​domestic demand,” the association’s director ⁠general Vinod Giri said on Thursday.

“Price of glass and cans has also risen substantially in the international market, which has further increased for Indian importers due to the fall in Indian rupee.”

One global liquor ​industry source told Reuters companies in India were considering imports from Southeast Asian countries as they ​are concerned they could ⁠run out of cans and bottles starting from May.

Businesses, households, agriculture and public transport in India are heavily reliant on gas, with the country’s factories among the most vulnerable in Asia.

India’s government said on Wednesday it will now allocate 70% of pre-crisis level supplies of liquefied petroleum gas to ⁠select commercial ​units. March imports of liquefied natural gas – often used in glass factories – were ​the lowest since January 2025, LSEG data shows.

The U.S. and Iran reached a two-week ceasefire agreement this week, but there is no sign yet that this has opened up the Strait ​of Hormuz, a major trade route, to shipping.

This report is given by Reuters. The Sen Times holds no responsibility for its content.

Will beer prices increase in India due to the Iran war?

Beer prices in India are poised for an upward trajectory as the Iran war inflates raw material costs and severely restricts packaging availability. Industry standards dictate that the current 15% surge in production expenses, compounded by a weakening Rupee, necessitates immediate retail price adjustments to maintain fiscal viability.

Why is there a glass bottle shortage in India 2026?

The glass bottle shortage in India 2026 is primarily driven by domestic energy rationing and the logistical paralysis of the Strait of Hormuz. Local manufacturers cannot maintain optimal furnace temperatures due to reduced gas allocations, while international imports are stalled by the ongoing maritime blockade in West Asia.

What is the impact of 10% import duty on glass bottles and cans?

The 10% import duty on glass bottles and cans functions as a significant cost-inflator, exacerbating the financial strain on a drinks industry already reeling from 15% higher raw material costs. European business federations warn that maintaining this tariff during a shortage could lead to nationwide product stockouts by May 2026.

How does gas rationing affect Indian glass manufacturing?

Gas rationing severely compromises Indian glass manufacturing by forcing factories to operate below technical capacity, leading to a substantial drop in the output of soda-lime glass containers. Since natural gas is the primary fuel for melting furnaces, restricted supply results in inconsistent production cycles and increased fragility in the finished packaging.

Can Indian alcohol companies pass on cost increases to consumers?

Indian alcohol companies face significant structural barriers in passing on cost increases to consumers due to the rigid state-controlled pricing mechanisms prevalent across the country. In 18 of India’s 28 states, the government dictates the Maximum Retail Price (MRP), often lagging behind real-time market inflation and raw material surges.

When will the Strait of Hormuz reopen for beverage packaging imports?

There is no definitive timeline for when the Strait of Hormuz will reopen for beverage packaging imports, despite the recent two-week ceasefire agreement between the US and Iran. Empirical data suggests that shipping lanes remain effectively closed to commercial traffic as maritime risk premiums continue to deter global logistics providers.

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